Westco AV proudly hosted the official launch of Sonarworks SoundID Reference last April 21, 2023, at our Kalayaan showroom — a gathering that brought together audio professionals, engineers, producers, and enthusiasts from across the industry.

Held under the theme “Create, Mix, and Deliver with Confidence,” the event showcased how SoundID Reference is redefining how audio is mixed and monitored in today’s increasingly mobile and acoustically varied environments. This intuitive calibration software ensures consistent, reference-grade sound whether you’re working in a treated studio or on headphones — eliminating guesswork and ensuring your mix translates across any playback system.

The program featured insightful talks from two respected voices in the audio industry. Mike Pedero, Chair of the Audio Engineering Society (AES) Philippines Section, opened the seminar with the topic “Things to Consider in Designing Your Project Studio,” offering valuable guidance for those building or optimizing their creative spaces. Jek Penalosa, VP of Sales and Marketing at Westco AV and Treasurer of AES Philippines, led the official product launch and deep dive into the capabilities and practical applications of SoundID Reference, reinforcing how it empowers creators to produce confidently in any environment.

Attendees explored interactive demos, experienced the software in action, and capped the evening with dinner and networking — exchanging insights and building connections within the vibrant Filipino audio community.

We extend our heartfelt thanks to everyone who joined us. If you missed the event and want to experience Sonarworks SoundID Reference firsthand, schedule a free demo with us today and see how it can elevate your sound production workflow.

Missed the event? Don’t worry — here are some snapshots from that exciting day: